Judged by some of the most discerning palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists, Great Taste is the most coveted of all food and drink awards. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to an outstanding product, which has been discovered through hours and hours of blind tasting.