Dawn Meats are proud to have received a Gold award at the World Steak Challenge 2017 for its grass fed 28 month Shorthorn Sirloin Steak from Cardington. Now in its third year, the World Steak Challenge was held at The Magic Roundabout in Old Street, London on 4th July.
The global challenge, which recognises Gold and Silver Medal steak quality, was presented by Global Meat News. This year’s competition saw 17 countries and 25 breeds represented with more than 90 entries involved across the categories. Each steak was judged against internationally agreed criteria, that covered both raw and cooked technical testing. A two-stage judging process ensured that each steak was sampled by both a panel of expert judges and a panel of consumer judges. Each entry is judged on a variety of factors including marbling, trim, aroma, succulence and taste.
Rod Addy, editor of GlobalMeatNews, said: “The sheer range and quality of entries this year is a testament to the hard work put in by producers across the globe. This year’s Challenge has attracted a record number of entries, reflecting the pride producers take in steak production and the importance of winning this accolade to propel their business and their brand”.
Commenting on the Gold Award, Mike Roach, Dawn Meats, said: “We are proud to have been awarded Gold by the panel at this year’s World Steak Challenge. Not only is it testament to the hard work and dedication of our top class producers, it is a great endorsement of our exclusive process which combines tradition and technology to consistently produce an outstanding steak. We are delighted that the Judges enjoyed them as much as we enjoyed selecting, producing and presenting them.”