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Closing date for applications to the programme is the 3rd of September 2017.

Macra na Feirme's Young Farmer Skillnet has announced the launch of its Young Beef Farmer Sustainability Programme in association with Dawn Meats.  The programme is designed to help ambitious young farmers to develop their farming skills, their business and commercial awareness.

Dawn Meats and Macra Young Farmer Skillnet are inviting young farmers to apply for a place on the programme, which runs for 8 months and will equip participants to:

  • Analyse and evaluate their own business and to make choices for future growth and efficiency;
  • Understand the customer requirements in the retail marketplace and how as beef farmers they can meet those requirements;
  • Identify practices on their individual farms that can enhance sustainability and profitability;
  • Share and communicate the knowledge gained from the programme with their fellow young beef farmers;
  • Perfect their communication style when dealing with people - from farm staff and contractors to the bank manager.

Speaking at the launch of the programme Paul Nolan, Dawn Meats said: “With a proud tradition of producing the most succulent grass-fed quality assured beef on our Irish family farms, Dawn Meats is delighted to work with Macra's cohort of young beef farmers as they embrace the opportunities for efficient and sustainable beef production into the future.”

James Healy, National President of Macra na Feirme said: “This initiative is an exciting opportunity for young beef farmers to help them improve the efficiency, sustainability and margins of their farms. By participating in this Skillnet training, young beef farmers from across the country will gain a deeper understanding of the beef industry from farm to fork.  We would encourage all young beef farmers to apply for this programme and we wish to thank our partners Dawn Meats for their support and assistance with this initiative. The Young Beef Farmer Sustainability Programme will give our young beef farmers the confidence to undertake on-farm projects that add value to their beef farming enterprise. It is a very exciting development for our Skillnet training offering.”

Applicants can apply for the programme online at www.macra.ie/YBFSP Places are limited so applicants should apply early before the closing date the 3rd of September 2017.  

The successful participants will be introduced at the National Ploughing Championships in Screggan, Tullamore, Co. Offaly in September.

Great Taste Awards 2017

Tuesday, 01 August 2017 15:13

The world’s most coveted blind tasted awards, The Great Taste, has released the stars of 2017 and Dawn Meats is amongst the producers celebrating having been awarded gold stars for 14 products, including a 3-star for our ‘Swaledale Lamb Rack’.

The Guild of Fine Food underpins the British speciality food sector, with the recognised Great Taste Awards for produce that surpasses excellence in quality, taste and innovation. To receive a 3-star rating, every judge at each judging session, had to unanimously agree that the product had achieved absolute perfection by delivering exceptional quality and taste. Dawn Meats are proud to carry the Great Taste logo as it is a badge of honour but more importantly a signpost to our wonderful tasting products.

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with branding and packaging removed prior to tasting. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.

This year saw the Great Taste judging road-shows take place in Llandrillo College, North Wales, the Guild’s Headquarters in Gillingham, Dorset and the new venue and permanent home close to Borough Market, London. Judged over an intense 62 days from March through to early July, by over 400 of the nation’s most discerning palates belonging to food critics, chefs, cooks, restauranteurs, producers and a host of food writers and journalists, Great Taste is widely recognised as the most respected food accreditation scheme for artisan and speciality fine food and drink.

Of the 12,366 products that were entered this year, only 165 products achieved the highest and most coveted rating, three stars – including our very own ‘Swaledale Lamb Rack Cap On’.
Commentary from the judges on our 3-star accredited ‘Swaledale Lamb Rack Cap On’ included: “A beautifully butchered rack of lamb”, “An excellent product, deserving of all accolades it can get”, and “stunning, I'd definitely go back and buy that again and I wouldn't worry about the price point either".

Gold at World Steak Challenge 2017

Wednesday, 05 July 2017 16:12

Dawn Meats are proud to have received a Gold award at the World Steak Challenge 2017 for its grass fed 28 month Shorthorn Sirloin Steak from Cardington. Now in its third year, the World Steak Challenge was held at The Magic Roundabout in Old Street, London on 4th July.

The global challenge, which recognises Gold and Silver Medal steak quality, was presented by Global Meat News. This year's competition saw 17 countries and 25 breeds represented with more than 90 entries involved across the categories. Each steak was judged against internationally agreed criteria, that covered both raw and cooked technical testing. A two-stage judging process ensured that each steak was sampled by both a panel of expert judges and a panel of consumer judges. Each entry is judged on a variety of factors including marbling, trim, aroma, succulence and taste.

Rod Addy, editor of GlobalMeatNews, said: "The sheer range and quality of entries this year is a testament to the hard work put in by producers across the globe. This year's Challenge has attracted a record number of entries, reflecting the pride producers take in steak production and the importance of winning this accolade to propel their business and their brand".

Commenting on the Gold Award, Mike Roach, Dawn Meats, said: “We are proud to have been awarded Gold by the panel at this year’s World Steak Challenge. Not only is it testament to the hard work and dedication of our top class producers, it is a great endorsement of our exclusive process which combines tradition and technology to consistently produce an outstanding steak. We are delighted that the Judges enjoyed them as much as we enjoyed selecting, producing and presenting them.”

Dawn Meats was delighted to accept the awards for ‘Best Beef Product’, ‘Best Red Meat Product’ and ‘Young Manager of the Year’ at this year’s Meat Management Industry Awards which took place at the Hilton Birmingham Metropole on Wednesday 28th June 2017. 

As one of the highlights of the meat industry calendar, the annual Meat Management Industry Awards sets a benchmark for recognising excellence throughout the meat industry. Dawn Meats was awarded ‘Best Beef Product’ for their Extra Special Slow Cooked West Country Teriyaki Beef Rib as supplied to Asda. The product was also selected as overall winner of the ‘Best Red Meat Product’ which recognises the top product from the three category winners – Beef, Lamb and Pork/Pigmeat.

Commenting, Kristian Gabrielson, Asda Account Manager, Dawn Meats said: “We are proud to have been awarded ‘Best Beef Product’ and chosen as ‘Best Red Meat Product’. We attribute this success to the innovative approach our dedicated and passionate team take and our commitment to quality combined with our expertise and exceptional customer service”.

Other products from Dawn Meats to receive recognition on the night included:

Chuck ‘n’ Rib Beef Burger – Finalist – Best Burger
ASDA Extra Special Slow Cooked Lamb Tagine - Highly Commended – Best Lamb Product
ASDA Extra Special Slow Cooked Coq au Vin – Finalist – Best Poultry Product

Young Manager of the Year Award

Gerard Kennedy, Site Operations Manager at Highland Meats, a division of Dawn Meats (UK) has been named ‘Young Manager of the Year’ at this year’s Meat Management Industry Awards.

To be considered for the award Meat Management were looking for candidates under the age of 34 with initiative, someone to watch for in the future and someone who is looking at the industry as a whole, not just within their specific job role and the day to day running of the business or department.

Having first joined as a graduate in 2009 Ger progressed quickly through the Graduate Training Programme, and worked across numerous sites in both the UK and Ireland. In 2014, Ger took over as Site Operations Manager in Highland Meats. Under Ger’s management, the site of 280 people is a strong inclusive team who strive for continuous improvement. The site has improved all of its’ key customer quality & service scores, including complaints and audit results. In addition, throughputs in the factory have increased while budget and cost control measures have been tightened and improved.

As part of the award process, Ger was interviewed by a panel of 5 industry professionals. The interview process involved taking a dive into his history within the industry, his ambitions and where he sees himself in 5-10 years. Ger also had to provide his views on the meat industry, what he sees for the future of the industry, the challenges it faces and how these challenges may be tackled.

The panel included: Keith Fisher, Chief executive, Institute of Meat, Bill Jermey, Chief executive, Food & Drink Training & Education Council Ltd, Rob Smith, Director of Blue Fish Marketing Consultancy and Meat Management magazine contributor, Christine Walsh, Managing director, Meat & Livestock Commercial Services, Emily Ansell-Elfer, Editor, Meat Management magazine and Graham Yandell, publisher of Meat Management magazine as Chair.

Commenting on Ger’s award, Ken Hallahan, UK Operations Director, Dawn Meats said: “Ger’s inclusive and supportive management style has allowed him to be successful in the development of both the Highland Meats site itself and the management team. His leadership skills and approach have helped him to drive through a culture of continuous improvement and collaboration across functions and responsibilities”.

Helen Rees, Group HR, Dawn Meats said: “Ger is an excellent example of the progression that may be achieved by graduates through the Dawn Meats Brighter Futures programme. His rapid rise through the company is testament to his hardworking and meticulous nature. Ger demonstrates all the key skills and characteristics required to succeed in this industry and is a real asset to the business”.

https://meatmanagement.com/best-of-the-uk-meat-industry-honoured-at-meat-management-industry-awards/ 

 

Dawn Meats has agreed a strategic partnership with Dunbia to establish a majority owned joint venture [‘JV’] in the United Kingdom comprising the UK operations of both organisations. Dawn will separately acquire Dunbia’s operations in the Republic of Ireland. The deal is subject to approval by the relevant competition authorities.

In Ireland, Dawn Meats will have 9 facilities (including 5 abattoirs), following the addition of two complementary Dunbia facilities - one abattoir in Slane, and one boning hall in Kilbeggan.

The combined UK businesses will trade as Dunbia and will deliver enhanced scale and market presence to better serve existing farmer suppliers and customers of both organisations across the retail, manufacturing, wholesale and food service sectors. The businesses are highly complementary, and will offer customers regionally sourced solutions for both beef and lamb from 15 facilities across Scotland, England, Wales and Northern Ireland.

Dunbia’s CEO Jim Dobson, OBE will be CEO of the new Dunbia JV, and Dawn Meats’ CEO Niall Browne, will be Executive Chairman. The JV will be run from Dunbia’s existing headquarters in Dungannon, Northern Ireland.

Commenting, Niall Browne, CEO of Dawn Meats said: “We are both family businesses with a deep connection to farming and a culture and business ethos that is centered on quality and sustainability. Given the uncertainty posed by Brexit, this partnership should further underpin the competiveness of both operations to the benefit of all stakeholders in the UK, Ireland and across Europe.”

“We are very excited about the future of both companies and the opportunities that this transaction will bring for our staff, customers and suppliers. In our key operating markets we will be involved in 3 leading national businesses with Dawn Meats in Ireland, Dunbia in the UK and Elivia in France, with our cooperative partners Terrena.”

Jim Dobson, CEO of Dunbia said: “This is the right strategic partnership for Dunbia’s staff and customers and sees us joining with a company with a shared heritage of excellence in the production of premium beef and lamb products. The new UK joint venture confirms our future as a leading supplier in the UK market. In a consolidating industry this deal makes strategic sense for both companies, our customers and our farmer suppliers.”

Dawn Meats has become the first Irish food manufacturing company to achieve the coveted Business Working Responsibly Mark at its Carroll’s Cross site in Waterford. A significant milestone on our journey to becoming Europe’s most sustainable meat company, Dawn Meats last night joined a group of only 25 companies in Ireland to have attained this standard. 

The Mark represents a challenging standard and is modelled on internationally recognized ISO 26000.  A comprehensive review of the business from corporate responsibility governance, to workplace, marketplace, environment and community practices took place at audit stage, which was completed over two days in May.

Dawn Meats has been widely recognized for its achievements in environmental sustainability and the Mark is further validation of this work and the work undertaken in broader areas of sustainability. 

Dawn Meats CEO Niall Browne commented: “We have set ourselves the goal of becoming Europe’s most sustainable meat company and the endorsement by BITC, with the achievement of the Business Working Responsibly Mark at Carroll’s Cross is further evidence of our progress.  Over the last two years we have updated our sustainability strategy, published our first CSR report and broadened our engagement with stakeholders. As a business we are committed to continuous improvement and are excited by what is achievable over the coming years.”

Head of CSR David O’ Flynn added: “Being awarded the Mark is tremendous recognition of the commitment shown by Dawn Meats to responsible business practices.  Over the last 18 months the team has worked with BITC’s Mark framework to develop a formalised and documented approach to responsibility and sustainability. Dawn Meats knows that being responsible and sustainable works in harmony and synergy with business growth and it is this knowledge that ensures our continuation on this path.”

Pictured: Niall Browne, CEO of Dawn Meats, receiving the Mark from Tina Roche, CEO of Business in the Community Ireland.

Media Queries

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