Dawn Meats has also achieved a 31% reduction in energy intensity in 2020 and is on target to achieve a 40% reduction by 2025. In real terms, this reduction is the equivalent to powering a town of 20,215 homes per year. Similar progress on 2025 targets has also been made in terms of water intensity, with a 28% reduction being achieved in 2020, equivalent to 1,225 Olympic sized swimming pools.
Progress is being made right across the Dawn Meats supply chain, with 96% of livestock sourced from Bord Bia Sustainable Beef and Lamb Assurance Scheme members in Ireland. Scope 3 on farm emissions across the group have reduced by 189,000 tons CO2 equivalent in 2020. The commitment to a sustainable supply chain has been further enhanced by improvements in packaging used, with all of Dawn Meats’ rigid plastic trays now having a 90% average recycled content
Some of the key achievements outlined in today’s report include:
• Procuring assured cattle and sheep from an increasing proportion of the group’s 30,000 farmer suppliers, where emissions are now independently measured on more than 40% of farms and where improvements in on-farm efficiencies are being achieved.
• €1m invested annually in on-farm sustainability projects
• Retail consumer pack MAP and VSP trays are now made from a plastic material called mono PET, which enables recycling and supports the circular economy.
• 125,000 meal portions donated to frontline workers and organisations feeding people in need