Dawn Meats Wins at the Wales True Taste Food & Drink Awards

on 24 October, 2011

The 10th Annual Wales the True Taste Food and Drink Awards took place this year in North Wales on Thursday October 20th.  It was the first time the Welsh Assembly Government managed awards were held in North Wales, with the awards ceremony taking place at Venue Cymru in Llandudno.

Earliery this month when he launched this year’s awards, Dr Haydn E. Edwards, chair of the Food & Drink Advisory Partnership said, “When the Wales the True Taste Food & Drink Awards were launched a decade ago the aim was to give public recognition to producers excelling in their sectors and to raise the profile of Welsh food and drink throughout Wales and beyond.

“These ambitions have now been realised and the Awards have grown in popularity and stature, and now in their tenth year the Awards have become a by-word for excellence and an aspirational benchmark for producers.

“Recognised by trade and consumers alike True Taste is an integral part of the Welsh Assembly Government’s food strategy ‘Food for Wales, Food from Wales 2010-2020’ which gives both industry and citizens the best possible foundation to meet the challenges ahead.”

Today’s launch also included a visit from the True Taste kitchen and Conwy Farmers’ Market which featured many past award winners, testament to the growing number of winners from the region.

This year’s awards ceremony concided with the annual North Wales celebration of all things foodie – Gweldd Conwy Feast (22-23 October).

Dawn Meats won the Enillydd Aur Gold in the Pork Category for its Pork Belly Joint with Smoky Barbecue Glaze

See the website for further details:


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