Dawn Meats Graduates taking up the Challenge at the Ploughing Championships

on 19 October, 2012

Above: Members of team 3 in the Dawn Meats ‘Apprentice’ style challenge pictured with MEP for Agriculture at the National Ploughing Championships in Heathpark, New Ross. 

(Front row from Left - Ger Kennedy, Fintan Purcell, Mairead McGuinness, Eddie Condon, back row from left - Celia Cathelin, John Tarmey.) 

The Premium Butcher mobile shop visited the ploughing championships in New Ross as part of this years ‘Apprentice Challenge’. The challenge is part of the Dawn Graduate Development programme being run by the Irish Management Institute with 20 Dawn graduates from a variety of business areas and sites taking part. The course covers a range of business subjects and incorporates practical exercises such as this and is customised to ensure it is relevant for the Dawn business and is aimed at developing the graduates. 

The challenge which is part of the programme was run over the three days of the ploughing championships with a team on each day running The Premium Butcher mobile shop. The objectives for each team were to sell as much meat as possible on the day and to increase sales and awareness of The Premium Butcher website. The teams were also attempting to get as many people as possible to subscribe to the monthly newsletter and download the new Premium Butcher App. All involved found it an interesting challenge and despite being exhausted at the end, thoroughly enjoyed the experience which gave them the opportunity to meet with many interesting people such as Mairead McGuiness who is pictured above. 

The 10% discount which was offered to promote the website on the day is available to all until the end of November using the below code online at www.ThePremiumButcher.ie.  


Code:  “Ploughing 3”

Online 10% discount promo code valid until Nov. 30th



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