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Straight To Plate

Dawn

"Straight to Plate" has been developed for the "Heat and Serve" market. This is a burgeoning market in the UK and is estimated to be valued at £100 million. Easy entertaining is assured with our new Ready to Heat range. We have taken all the fuss out of cooking by doing all the hard work for you! All dishes are slow-cooked by us. Simply re-heat and serve. These are super-simple dinner solutions for those of you who are variety-seeking and simply don't have the time to prepare a warming, hearty, wholesome meal.

The phrase "Time Poor, Cash Rich" sums up the contemporary consumer and, as consumers ourselves, we understand that not everyone is interested in slaving over a hot oven for hours on end. So, let us take all the hassle out of traditional, slow-cooking. The "chef-inspired" quality of these meals will be welcomed by even the most discerning of consumers. Our unique cooking process means that these wholesome meals have been slow-cooked in their own juices for hours so you can have them ready in minutes and are guaranteed succulent, tender and full of flavour!

Innovation is at the cornerstone of these successful products. Impress family and friends with our superb "Straight to Plate" range - guaranteeing hassle free, scrumptious cuisine in minutes. Choose from succulent braised lamb, mouth-watering chicken casserole or delicious chilli con carne. Our range is varied and has something to cater for every palette!

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