Key Business Activities: Sales & Marketing of Beef, Lamb and Pork into Iberian markets
Company Profile: With over 10 year's hands-on experience in the market, this sales office has the longest and most successful record of any Irish meat-exporting company in the market place. Initially set up to service and grow supermarket business as Spain settled into the Common Market membership, the major multiples are still the centre of our business, particularly for prime Irish beef.
Next came further retail business in Portugal, with major multiples joining the growing demand for Irish beef and lamb. Important wholesaler business was also established and more recently the Horeca and Food Service industry have been our targets, particularly since opening the new office last year in Mercamadrid, Spain's state of the art meat market in Madrid.
Although Spain is a major producer of its own pork, this has not inhibited growing imports of raw materials into the pork manufacturing sector, forming partnerships with household brands in Spain and Portugal.
The Dawn Group provides the majority of the requirements of this sales office, but other suppliers of lamb and pork from the UK and France use our services to introduce their products into the growing Iberian markets.