Dawn Meats Group were delighted to be awarded "Best Irish Meat Product" this week at the 2005 IFEX 19 Food Awards in Dublin. Dawn won the award for their new premium Irish Beef retail brand Nature's Meadow.

Nature's Meadow, launched by Dawn Meats in March 2005, is a premium range of Irish beef-steak cuts packed in an innovative new packaging technology. The new packaging forms an exceptional airtight seal. This offers a prolonged fresh shelf life for maximum convenience and reduced wastage. It also enhances the flavour and freshness of the meat.

IFEX is the leading international food, drink and catering industry event in Ireland. The IFEX Awards recognise originality and excellence in the food industry. Mary Coughlan T.D., Minister for Agriculture & Food, presented the award to Richard Horsfall, EU Sales Manager, Nature's Meadow.

Richard Horsfall stated that the "premium range of Irish beef steak cuts, in conjunction with the innovative packaging technology, fully met the needs of today's changing consumer lifestyles. Nature's Meadow is easy to prepare and quick to cook."

Nature's Meadow will be exported throughout the EU from Dawn's production facility at Waterford, South East of Ireland.

Please contact Richard Horsfall at +353-51-309200 for further information on Nature's Meadow